Artra and 11x.ai target completely different buyers. Artra at $59-$99/month is the personal AI SDR. 11x.ai at $2,000+/month is the enterprise AI BDR. Cost difference: 20-30x. 11x has Mike (separate phone product); Artra includes dialer in the $99 tier as part of multi-channel agent.
Side-by-side comparison
| Dimension | Artra | 11x.ai |
|---|---|---|
| Starting price | $59/mo (or free) | ~$2,000+/mo (estimated) |
| Annual cost | $708-$4,800 | $24,000+ |
| Public pricing | Yes | No (sales-led) |
| Free tier | Yes | No |
| Annual contract | No | Yes (required) |
| Setup time | 10 minutes | 2-6 weeks |
| Email AI agent | Yes | Alice |
| Phone AI agent | Dialer in $99 tier | Mike (separate) |
| SMS | Yes ($99 tier) | No |
| Yes | Limited | |
| Multi-channel coordination | Native in one product | Two separate products |
When each wins
Artra wins for: individual reps, small teams, anyone wanting multi-channel at sub-$100/month, self-serve buyers, anyone needing free tier to test.
11x wins for: enterprise sales orgs with $25K+/year budget, teams where phone is critical AND they want dedicated phone-AI product, organizations preferring sales-led vendor engagement.
Try Artra free vs 11x demo — 10 minutes →
Frequently asked questions
What's the difference between Artra and 11x.ai?
Artra and 11x.ai target completely different buyers. Artra ($59-$99/month, self-serve) is the AI SDR for individual reps and small teams. 11x.ai (~$2,000+/month, sales-led with annual contracts) is the enterprise AI BDR — Alice for email, Mike for phone — sold to large sales organizations. 11x has the phone product Mike that Artra doesn't have at this price tier, but Artra is 20-30x cheaper with full multi-channel.
Which is cheaper, Artra or 11x?
Artra is dramatically cheaper. Artra Professional Plus at $99/month is $1,188/year. 11x.ai industry pricing estimates suggest $2,000+/month minimum on annual contracts ($24,000+/year). The ratio is 20-30x cheaper for Artra. Plus Artra includes multi-channel (email + SMS + LinkedIn + dialer) at $99 while 11x sells Alice and Mike as separate products.
Should I pick Artra or 11x?
Pick Artra if: you're an individual rep, founder, agency, or small team; you want self-serve setup; you need flat per-account pricing under $100. Pick 11x if: you're an enterprise sales org with budget for $25K+/year; phone outbound (via Mike) is critical to your motion; you want dedicated customer success. Most buyers fit the Artra profile.
Does 11x have Mike (phone) that Artra lacks?
11x.ai has Mike, a dedicated AI phone BDR product sold separately from Alice (email). Artra includes outbound dialer in its $99/month Professional Plus tier — AI voicemail drop, local presence numbers, recorded calls with AI transcripts. The difference: 11x's Mike is positioned as a separate enterprise phone-AI product; Artra's dialer is part of the multi-channel agent at sub-$100/month. For most rep use cases, Artra's dialer is sufficient.
Can I switch from 11x to Artra?
Yes — switching from 11x to Artra is straightforward at renewal time. Open Artra accounts ($99/mo each) for affected reps, run 30-60 days in parallel with existing 11x contract, measure performance, transition fully at renewal. Most teams find the cost savings (20-30x) and feature parity make the migration obvious; the activity-layer output is comparable.