Artra is an autonomous AI sales agent; Apollo is a database-first sales platform. Artra at $59/month runs outbound autonomously across multi-channel. Apollo at $49/user/month gives you a large B2B database to work through with AI assist. Different product categories at similar pricing tiers. Many reps use both — Apollo for discovery, Artra for execution.
Side-by-side comparison
| Dimension | Artra | Apollo |
|---|---|---|
| Product category | Autonomous AI agent | Database + sequencer |
| Starting price | $59/mo flat | $49/user/mo (free tier) |
| Pricing model | Flat per account | Per user |
| Contact database | 500M+ records | 250M+ records (excellent) |
| Free tier | Yes | Yes |
| Annual contract | No | No (monthly available) |
| Autonomous agent | Yes — full pipeline | No (AI assist only) |
| Channels | Email + SMS + LinkedIn + dialer | Email + LinkedIn |
| Best for | Autonomous outbound | Database-driven prospecting |
The combine-both approach
Many reps run Apollo for discovery (search the database, find contacts) and Artra for execution (autonomous multi-channel outreach). Workflow: Apollo → CSV export → Artra import → AI agent runs the pipeline. Total cost: $49 (Apollo Basic) + $59 (Artra Professional) = $108/month for database + autonomous execution.
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Frequently asked questions
What's the difference between Artra and Apollo?
Artra is an autonomous AI sales agent that runs research, drafting, sending, qualification, and meeting booking automatically across email, SMS, LinkedIn, and dialer. Apollo is a database-first sales platform — a large B2B contact database combined with a sequencer and AI assist features. Artra automates the work; Apollo gives you the database to work through manually with AI help. Different product categories at similar pricing tiers.
Which is cheaper, Artra or Apollo?
Pricing depends on team size. Artra is $59-$99/month per account (flat). Apollo Basic is ~$49/user/month with a free tier. For solo reps: Apollo cheaper. For 5 reps: Apollo $245/month vs Artra $295/month (5 accounts × $59). For 10 reps: Apollo $490/month vs Artra $590/month. Apollo wins on raw cost at small team sizes; Artra delivers autonomous agent value Apollo doesn't have.
Should I pick Artra or Apollo?
Pick Artra if: you want AI to run the outbound pipeline autonomously, multi-channel including dialer in one product, focus on autonomous agent capabilities. Pick Apollo if: you primarily need a B2B contact database (250M+ records), want to drive sequences manually with AI assist, value database depth over agent autonomy. Many teams use both: Apollo for prospect discovery, Artra for autonomous execution.
Can I use Apollo and Artra together?
Yes — many reps use Apollo as their prospect database (search, find contacts) and Artra as their outbound execution layer (autonomous outreach to those prospects). Apollo exports to CSV; Artra imports and runs the pipeline. The combination uses Apollo for what it does best (database depth) and Artra for what it does best (autonomous AI execution).
Is Apollo an AI SDR?
No — Apollo is a sales platform with AI assist features, not an autonomous AI SDR. The rep still chooses prospects, builds sequences, writes personalization, and qualifies replies. Apollo's AI helps with drafting and lead scoring but doesn't run the workflow autonomously. Artra runs the full pipeline (research, draft, send, qualify, book) without rep intervention — that's the AI SDR category.