Technical buyers delete generic AI spam on sight. Artra researches the tech stack, funding, and hiring signals on every account and writes outbound that earns the reply — across email, LinkedIn, and the dialer.
Founder / CEOAccount ExecutiveSDR / BDRVP of Sales / RevOpsHead of Growth
The problem
Outbound that fits how b2b saas actually closes.
Built for B2B SaaS founders, AEs, and SDRs — not retrofitted from a generic B2B tool.
Technical buyers reject anything that smells like a template
Engineers, security, and RevOps leads get pitched constantly and delete generic outreach instantly. Winning the reply takes a specific signal — the actual stack, the round, the role they just opened — not “I noticed you're in software.”
The good signals are buried across ten tabs
Tech-stack changes, Series A+ funding, exec transitions, and hiring spikes are exactly what makes a SaaS message land — but pulling them per account by hand is hours you don't have, so reps fall back on spray-and-pray.
Hiring an SDR costs six figures before a single meeting books
A fully loaded SDR runs six figures a year for 8–15 meetings a month. For a founder or an AE self-sourcing pipeline, that math doesn't close — but the prospecting still has to happen.
Personalization quality collapses the moment you scale volume
It's easy to write ten great emails by hand and impossible to write three hundred. Volume and relevance usually trade off against each other — which is exactly the trade an agent removes.
What Artra writes
Real outreach for a b2b saas rep.
Every touch references a real signal — a property, a price, a past close — not a {first_name} merge tag. Here's the kind of message Artra drafts and sends on its own.
EmailTech-stack signal — account just adopted a competing tool
Subject: the move to Segment
Hi Priya — saw the team rolled out Segment last month. Most data teams that make that switch hit the same wall on reverse-ETL costs about a quarter in. We built the cheaper path for two of your peers; worth a 15-minute look before you're locked in?
LinkedInFunding signal — Series B closed this month
Congrats on the Series B. The classic post-raise scramble is staffing the security review backlog before enterprise deals stall on it — that's the problem we take off engineering's plate. Open to comparing notes?
EmailExec transition — new VP of Engineering, ~3 weeks in
Subject: first 90 days on the platform team
Hi Marcus — congrats on the VP Eng role at Northbeam. New eng leaders usually re-audit observability in the first quarter, and we tend to be on the shortlist for teams your size. Happy to send the one-pager so it's there when you get to it — no meeting needed yet.
Use cases
The agent runs the activity. You run the conversations.
CampaignWhat Artra handlesWhat you handle
Tech-stack displacementFind accounts on a competing or adjacent tool, draft signal-specific outreach, sequence across email + LinkedInDemos and technical evaluations
Post-funding expansionDetect Series A+ rounds and reach the spending owner within the windowDiscovery and scoping calls
New-exec outreachCatch VP/CxO transitions and reach out inside the first 60 daysIntro conversations
Hiring-spike triggersWatch for engineering/security/RevOps hiring as a category-expansion signalTiming the right conversation
Self-sourced AE pipelineRun each AE's personal outbound in their own voice, synced to CRMClosing
Pricing
Start free. Add calls and SMS when you need them.
Most SaaS reps run email + LinkedIn at a flat per-seat price — that's Pro. Step up to Pro+ when you want the dialer and SMS in the same sequence.
Artra is built for signal-driven SaaS outbound. Its research agent surfaces tech-stack, funding, hiring, and exec-transition signals on every account, then drafts outreach across email, LinkedIn, and the dialer in your voice — the kind of specificity technical buyers actually respond to. Each rep gets their own seat, so it scales linearly with the team.
What signals matter most for SaaS outbound?
The highest-value ones are technology-stack changes (a company adopting your category of tool), Series A+ funding, hiring spikes in engineering / security / RevOps, executive transitions, and competitive-tool usage you can displace. Artra pulls these automatically and references the specific signal in the message.
Can it handle technical buyers without sounding like spam?
Yes, when it's grounded in real signals and your voice. Technical buyers reject fluff harder than anyone, so Artra anchors each message on a concrete signal (the stack, a launch, a role) and writes in the voice you train it on — not generic sales language.
How does it compare to hiring an SDR?
A fully loaded SDR runs well into six figures a year for roughly 8–15 meetings a month. An AI agent runs far more touches at the same personalization quality for a flat monthly seat, with the rep stepping in only for live conversations. Most outbound SaaS teams now run a hybrid: a few senior reps driving agents instead of a large human-only bench.
Ready when you are
Put the prospecting on autopilot.
Free to start, live in minutes, no demo gate. Let Artra run research-to-booked across your lists while you focus on the conversations that close.