Apollo is a per-seat B2B sales-intelligence database with engagement tools — a powerful toolkit you operate yourself. Artra is an AI sales agent that runs the outbound for you: research, drafting, sending, qualifying, and booking, on top of a 2.1 billion contact database with deliverability built in.
Meet Max — an AI sales agent that runs the whole motion on a stack you don't have to assemble.
A B2B sales-intelligence database with engagement tools you operate yourself.
| Artra | Apollo | |
|---|---|---|
| What it is | An AI sales agent (Max) that runs outbound end to end | A B2B sales-intelligence database with engagement tools you operate |
| Runs the outbound for you | Yes — Max researches, drafts, sends, qualifies, and books | No — you build and run the sequences yourself |
| AI research & personalization | ✓ Researches each prospect (funding, hiring, news) and personalizes at the sentence level | AI writing assistant; research & personalization largely manual |
| Multi-channel sequencing | ✓ Agent builds and runs the sequence across channels | You build and manage the sequences |
| SMS texting | ✓ Built in | ✕ No SMS |
| Reply qualification & routing | ✓ Reads replies, scores intent, routes hot leads | Replies tracked; you qualify and route manually |
| Meeting booking | ✓ Books the meeting automatically | Scheduler + intelligence; you run it |
| Proactive coaching | ✓ Max watches your numbers and suggests the next play | Dashboards and reports; no proactive plays |
| Contact database | ✓ 2.1B contacts, verified with live signals | 210M+ contacts, 30M+ companies |
| Email deliverability stack | ✓ Built in — warmup, blacklist monitoring, spam analysis | ✕ No built-in warmup/deliverability suite |
| Channels | ✓ Email, SMS, LinkedIn, dialer — one agent | Email, calls, LinkedIn (Chrome extension) |
| Built-in dialer | ✓ Included on paid plans | Gated — US dialer on Professional ($79/user)+; international on Organization |
| CRM sync | ✓ Two-way Salesforce & HubSpot | Own CRM plus integrations |
| Phone & data access | ✓ Included in your plan | Credit-metered (e.g. ~8 credits/phone number, ~2 credits/dialer minute) |
| Pricing model | ✓ Flat, self-serve — Free, $70, $120, $500/mo | Per-seat — Free, $49, $79, $119/user/mo (annual) + credits |
| No per-seat fees | ✓ Flat plan, add your whole team | ✕ Cost multiplies per seat |
| Contract | ✓ Monthly, cancel anytime | Monthly or annual (annual for best per-seat rates) |
| Free tier | ✓ Free forever | Free tier with limited monthly credits |
| Best for | ✓ The individual rep — free to start, no rollout | Teams; cost scales with every seat |
Apollo details from public sources as of June 2026 (apollo.io and third-party pricing guides). Plans, credits, and features change — confirm current details on apollo.io.
Free forever tier. No credit card. Your first agent is live in under 10 minutes.