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Duplicate prevention and data hygiene

How Artra avoids double contacts and double sends, and the switches that control it.

9 steps about 2 min captured 2026-10-17 Artra
1

Imports match on email: an existing contact is updated, not duplicated.

Step 1: Imports match on email: an existing contact is updated, not duplicated.
2

Org settings → "Duplicate-contact policy": block, warn or allow when a teammate already has the email.

Step 2: Org settings → "Duplicate-contact policy": block, warn or allow when a teammate already has the email.
3

Keep this on so one person is never in two sequences at once.

Step 3: Keep this on so one person is never in two sequences at once.
4

In Contacts → Actions:

Step 4: In Contacts → Actions:
5

"Verify emails" marks bad addresses so they are skipped.

Step 5: "Verify emails" marks bad addresses so they are skipped.
6

"Do not contact" stops all outreach without deleting history.

Step 6: "Do not contact" stops all outreach without deleting history.
7

On Research, "Enrich Data" → "Data Enrichment" cleans and validates fields in bulk.

Step 7: On Research, "Enrich Data" → "Data Enrichment" cleans and validates fields in bulk.
8

Click "Data Enrichment".

Step 8: Click "Data Enrichment".
9

Run verification across a whole list before enrolling it.

Step 9: Run verification across a whole list before enrolling it.
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