Merge fields like {firstName} and {company} fill in per contact when a step sends.
Open a sequence from "Sequences".
Click "Add step".
Choose "Email".
Click "{ } Variable" in the editor.
Fields are grouped: basic fields, LinkedIn, social and posts, address, scheduling and your signature. Click one to insert it at the cursor.
They work in the subject line too.
A field with no value for a contact is left blank, so write sentences that still read well without it.
Create a sequence
A sequence is the series of emails, calls and LinkedIn touches a contact receives. Build one in a few clicks.
Edit steps, preview and enroll
Open an existing sequence to change copy, see it as the recipient will, and add people.
Add an AI-written email step
Let Artra write each email per contact, in your voice, using what it knows about them — no template needed.
Add call, LinkedIn, video and manual steps
Sequences are not only email. Mix in calls, LinkedIn touches, video replies, texts and manual tasks.
Scheduling messages and delays
How the wait between steps, the send window and weekends decide when each step goes.
Create and use email templates
Save a step as a template, insert one into a new step, or start a whole sequence from a template.